Top Digital Marketing Trends in 2020 you should know
It’s 2020, and the new marketing strategy is upon us. Right from its inception in the 1990s, Digital Marketing has transformed millions of businesses worldwide. At once voice search, self-driving cars, AI is the ambitious and fascinating concept which is all now entirely possible in the real-time.
Businesses want to grow along with the technology. When we say businesses, it means “online businesses”, because every company wants to embrace digital marketing and put their footprints in the digital world.
And why wouldn’t they be? After all, every business will have the intention to remain competitive in an online landscape. Digital Marketing is creative, and trends change timely. If you are unaware of the trends, they would be a problem in a brand’s reach and reception. Here in this article, we have curated top Digital Marketing trends to know in 2020.
You might be wondering how Artificial Intelligence would become a Digital Marketing trend!
As we all know, AI is the future, and it is dominating the businesses of every industry. Artificial Intelligence plays a crucial role in customer behaviour patterns. It uses data from social media channels and blogs, helps the company in understanding how customers search for products and services.
Businesses will be able to cut staffing costs and accelerate growth through AI adoption. AI will soon drive many services including content creation, product recommendations, curating personalized emails, E-commerce transactions etc.
Chatbots are responsive; be it in a day or night. They help customers in real-time to get instant assistance.
As we mentioned AI, chatbots are part of AI. Website is the primary thing for online business. For getting traffic, or to know the consumer behaviour or to get leads website is required. Each consumer needs personal assistance, and it is possible only through Chatbots. It’s kind of personal support where the consumer queries are sorted instantly.
Conversations are real and great, and we all love. Don’t we?
When you enter a shopping mall, you feel good when someone greets, assist you in finding the best, right? The same way brands should converse with consumers as soon as they enter the website or business pages.
Digital Marketing is now done through multiple channels, and companies should make sure that each channel is used effectively for communication. This conversational marketing enhances the user experience, which provides excellent feedback and cultivates higher engagement and loyalty.
Video Marketing is the most crucial thing in Digital marketing.
Video content is most popular because people imitate brand videos for humour generation. Videos help people in gaining knowledge about new products and services. Here when we say video marketing that doesn’t mean only Youtube but also various channels such as Facebook broadcasting, posting videos on the website, Instagram or Linkedin.
The best thing about videos is that you can reformat the content, and there are many types of videos such as 1-1 video, conversational video, testimonials, live video etc.
Influence Marketing has been a top trend in Digital marketing for a few years now.
Social Media influence is an expensive one; rather than working with big influencers, small-medium- big sized organizations are collaborating with micro-influencers who are popular with enough followers to promote the brands.
Since they have fewer followers, they always dedicate more personal time to each brand. Moreover, it’s easier for micro-influencers to specialize in a particular niche as they often represent niches themselves.
Personalized emails – just beyond the first name
Personalization is genuinely the future of Digital Marketing!
If you want to stand out in 2020 and need better customer engagement, personalized content- emails, product recommendations and more, companies like Amazon, Netflix, Nike, and Spotify have the data and analytical prowess in developing highly customized experiences. Customers are given relevant messages at the right time and place and they love it.
Amazon takes advantage of this data analyzing process to analyze customer behaviour and promote products based on intelligent assumptions and purchase history. It follows a tactic of putting forth similar or customized products in the recommendation tab based on the buyer’s persona.
Customers might ignore the Ads, but who wouldn’t love the great content.
Companies need ads for promotions, but sometimes it annoys customers, and they end up hating the product and stay away from the brand if the ads aren’t relevant to them. But Ads are great, and on the other hand, people love great content too. This is where companies should work with Smart Ads.
Programmatic Ads are great for Ad placement, media buying, performance tracking and customer targeting. These help on driving better results through great Ad targeting because automation takes care of everything.
Marketers know the headache of real-time bidding, which is always stressful and time-consuming. With an automated system, it is easy for a marketer and the business.
Voice Search made companies re-think about their marketing strategy.
Most of the people use voice to search for products/services. Companies produce audio content for brand awareness and answering questions. Voice Search adds value to digital marketing as it adds value to the local SEO.
Social Media Stories
Social Media channels like Facebook, Instagram, YouTube, Snapchat and WhatsApp unveil their own story. Social Media stories increase brand awareness as it reaches more people, constant engagement, gain more followers, tell more about the brand. Posting more stories as polls, quizzes augmented reality ads etc.
Augmented Reality and Predictive analytics
Have you ever tried to buy a shoe on Amazon and it shows a recommended product? That happens with predictive Analysis. Predictive analytics is the practice of using data mining, predictive modelling and machine learning to identify patterns and attempt to predict the future. It is becoming more sophisticated and widespread in many industries.
Through the past search history and buying patterns, they also help in curating customized offers and discounts. Predictive Analysis is all about using Machine Learning for prediction to boost human intelligence. This will surely increase the business revenue and productivity by better decision making.
While Virtual Reality (VR) makes a lot of noise and gets everyone excited with grand sci-fi ideas, experts predict that AR will continue to outpace VR in terms of market share. For an example when a person is trying to buy a cosmetic product, AR applications allow the user to see how the different colours of various forms of make-up will look on that particular face, without having to go to a store and physically apply it.
In 2020, Digital Marketing is all about a combination of human intelligence and technology. Well, the heart of Digital Marketing is always the same – to attract more customers, increase revenue and build a great brand.